2023 Food and Beverage Trends in France

France’s culinary world is distinguished by its ongoing engagement with specific trends and commitment to culinary innovation. The French food and beverage sector is noted for its capacity to adapt to and accept new trends, whether it’s the rise of plant-based cuisine, the incorporation of foreign flavours, or the exploration of new culinary techniques. These innovations bring new and fascinating dining experiences to the table, appealing to adventurous food lovers. Despite these shifting trends, France remains strongly ingrained in its food and beverage traditions. Traditional French cuisine retains a distinct position in the culinary world, revered for its timeless classics, regional delicacies, and rigorous attention to culinary skill. This balance between embracing innovation and preserving tradition is what makes the culinary landscape of France so captivating and enduring.

Increasing Use of Social Media

Food and beverage trends may spread quickly and reach a large audience thanks to the power of social media. Individuals can use platforms to find new culinary ideas, experiment with new flavours, and engage with the most recent food and beverage innovations. As a result, social media’s influence on food and beverage trends continues to rise, resulting in a dynamic and ever-changing culinary environment. One notable feature is the increase in food photography and the emphasis on visual appeal. Users have been encouraged to post visually stunning food images that showcase culinary creativity, innovative cuisine, and aesthetically pleasant displays. In general, social media can help influence your customers. 

A significant rise in cooking accounts has been observed. In the UK, you can find MOB kitchen, and in France specifically, Diego Alary, a well-known Top Chef cooking show candidate, has more than 927k followers on Instagram and over 3.3 Million on TikTok.

Towards Healthier, Vegan, and Plant-Based Food

The popularity of healthy food, plant-based diets, and veganism has been on the rise globally, including in France. More people are exploring plant-based alternatives to meat and dairy products, and restaurants are offering creative and delicious vegan options. It has gained importance in France and globally for several reasons. Here are some key factors contributing to its significance:

• Health & Well-Being: Plant-based and vegan diets are frequently linked to a variety of health benefits. They can help reduce the risk of certain chronic conditions like heart disease, diabetes, and certain cancers. These diets include necessary nutrients, fiber, and antioxidants by emphasizing whole grains, fruits, vegetables, legumes, and nuts.
• Environmental Sustainability: Concerns have been raised about the environmental impact of animal agriculture, including deforestation, greenhouse gas emissions, and water pollution. Plant-based and vegan diets consume fewer natural resources such as land and water and emit fewer greenhouse gases than animal-based diets. Individuals can lower their carbon footprint and contribute to sustainable food systems by embracing plant-based solutions.
• Market Demand: There has been a significant increase in the demand for plant-based and vegan products in recent years. This demand has prompted food companies, restaurants, and retailers in France to expand their offerings to cater to the growing population of plant-based and vegan consumers. This trend has also led to more accessible and diverse options for individuals following these dietary choices, but it also goes hand in hand with the raising of social awareness and activism upon the ethical impacts of food choices, like animal welfare.

The importance of plant-based and vegan cuisine in France reflects a global shift towards more sustainable, compassionate, and health-conscious eating habits. However, it’s worth noting that these dietary choices are still evolving, and individual perspectives and motivations may vary.

Here are some popular brands in the country:

• Vegan Meat Substitutes: Companies like Beyond Meat, Impossible Foods, and Garden Gourmet have expanded their presence in France, offering vegan meat substitutes like burgers, sausages, and ground “meat.” These products can be found in larger supermarkets, specialty vegan stores, and online retailers. Source: Monoprix
• Plant-Based Yoghurts, Cheese, and Milk: Brands like Sojasun, Danone’s Alpro, and Oatly offer a range of plant-based yoghurts made from soy, almond, coconut, or oats. These yoghurts can be found in most grocery stores and health food shops. Source: Carrefour

Locally Sourced and Seasonal Ingredients

Similarly, the farm-to-table movement is gaining traction, with an emphasis on using locally sourced and seasonal ingredients. The quality, freshness, and sustainability of locally produced food are becoming increasingly valued. Motivational elements include nutritional value, environmental impact, and support for the local economy. Consumers are becoming more aware of the environmental and ethical implications of their food choices. This has resulted in a focus on sustainable practices such as limiting food waste, promoting fair-trade items, and opting for organic and eco-friendly alternatives.

We see cooperatives or ethical supermarkets flourishing in big cities in France where customers are trying to reach local farmers and producers.

Source: Miyam, ethical supermarket located in Paris 3

Innovative Alternatives

An interesting healthy substitution for syrups of sodas would be Air Up beverages. The concept behind Air Up is to create beverages that provide the illusion of flavour without adding any actual ingredients to the liquid. Instead, they use scented air to enhance the perception of taste. The bottles are equipped with a special lid that releases aromatic compounds when the user takes a sip. These scents, such as fruity or herbal aromas, create the sensation of drinking a flavoured beverage, even though the liquid itself is plain water.

The consumption of green-coloured juices made primarily from green vegetables, fruits, and other nutrient-rich ingredients is also surfing on the beverage trend this year. Green juices are often associated with health and wellness due to their high concentration of vitamins, minerals, antioxidants, and phytonutrients.

Towards International Flavours

French food trends have indeed been influenced by global flavours in recent years. While traditional French cuisine continues to be highly regarded, there has been an increasing appreciation for incorporating international ingredients, techniques, and flavours into French dishes. This blending of global influences with French culinary traditions has resulted in a more diverse and dynamic food scene in France. Here are a few ways in which French food trends have embraced world flavours:

• Fusion Cuisine: French chefs have been experimenting with fusion cuisine, combining elements of French cooking with flavours and techniques from other culinary traditions. This fusion can be seen in dishes that incorporate Asian, Middle Eastern, African, or Latin American ingredients and spices, resulting in innovative and exciting flavour combinations.
• Ethnic Restaurants and Street Food: There has been a rise in ethnic restaurants and street food stalls in France, offering a wide range of global cuisines. People in France now have easier access to diverse foods from around the world, such as sushi, Thai curries, Mexican tacos, Lebanese mezze, and Indian biryanis. This reflects the growing interest in exploring international flavours and culinary experiences.
• Ingredient Incorporation: French chefs have been incorporating global ingredients into traditional French dishes. For example, they might use spices like cumin, coriander, or turmeric in their sauces or marinades, or include exotic fruits like mango or passionfruit in desserts. This adds a new dimension to classic French recipes while retaining the essence of French culinary techniques.
• Street Food Culture: Inspired by street food scenes from around the world, street food markets and festivals have gained popularity in France. These events showcase a variety of global flavours, allowing people to enjoy diverse cuisines in a casual and vibrant atmosphere. Food trucks and stalls offer dishes ranging from tacos and falafel to gourmet burgers and ramen, creating a dynamic street food culture.

These are just a few examples of how French food trends have embraced world flavours. The blending of global influences with French culinary traditions has enriched the food landscape in France, offering a broader range of flavours and culinary experiences to both locals and visitors. An interesting brand to discover this year would be Pap et Pille, where each biscuit created in the form of a small ball is a miniaturised version of a typical recipe that the founders discovered on their travels.

New and Continued Food Experiences and Concepts

In recent years, there has been a rise in immersive dining experiences, such as pop-up restaurants, food trucks, and culinary events. People are seeking memorable and interactive dining experiences that go beyond traditional restaurant settings. France is known for its rich culinary heritage and diverse dining experiences, and despite time flying, tradition still is a huge part of the food and beverage trends this year. Here are three notable food experiences and dining concepts in France:

• Michelin-Starred Restaurants: France is renowned for its Michelin-starred restaurants, which are awarded by the prestigious Michelin Guide. These restaurants offer exceptional dining experiences with exquisite cuisine, impeccable service, and attention to detail. The Michelin-star rating system recognises restaurants for their culinary excellence, and the highest-rated establishments are considered among the best in the world. French Michelin-starred restaurants often showcase French gastronomy and innovative culinary techniques.
• Bistros and Brasseries: Bistros and brasseries are popular dining concepts in France, particularly in urban areas. Bistros are typically small, casual restaurants that serve simple yet delicious dishes with a focus on regional cuisine. They offer a cosy and convivial atmosphere, often frequented by locals. Brasseries, on the other hand, are larger establishments with a more extensive menu, including both French and international dishes. They are known for their lively ambience and are often open for longer hours, making them a popular choice for meals throughout the day. Among traditional Brasseries and Bistros, Brasserie George in Lyon is a must-try. In town since 1836, it’s still serving very traditional regional French food. In Paris, the experience of “Au Pied de Cochon” is a good deal to try French dishes, whenever you want since its particularity is that it’s open 24/7.
• Food Markets and Gastronomic Tours: Food markets, such as the famous Marché Raspail in Paris or Les Halles de Lyon Paul Bocuse in Lyon, provide an immersive culinary experience. These markets offer a vibrant display of fresh produce, artisanal products, cheeses, charcuterie, seafood, and more. Visitors can explore the stalls, interact with vendors, and indulge in local specialities. Additionally, gastronomic tours are available in various regions of France, allowing visitors to discover local food and wine, visit vineyards, cheese dairies, and learn about the cultural and historical significance of the region’s cuisine.

In conclusion, the 2023 food and beverage trends in France showcase a perfect harmony between tradition and innovation. The French culinary world continues to evolve, embracing global influences while preserving its cherished culinary heritage. From the increasing use of social media to promote and explore new flavors to the rising popularity of healthier, plant-based options and the incorporation of international ingredients, the food and beverage landscape in France is a delightful mix of old and new.

As consumers seek more sustainable and health-conscious choices, the demand for plant-based and vegan products continues to grow, creating opportunities for businesses to cater to this evolving market. Additionally, the focus on locally sourced and seasonal ingredients reflects a shift towards more responsible and environmentally friendly food practices.

Moreover, the diverse dining experiences, ranging from Michelin-starred restaurants to charming bistros and bustling food markets, offer a culinary adventure for locals and visitors alike. The fusion of French traditions with international flavors adds excitement and diversity to the culinary scene, making France a gastronomic destination unlike any other.

If you’re interested in exploring the French food and beverage trends further or considering importing your food and/or beverages business to France, the Operviser team is here to assist you. Reach out to us at contact@operviser.com to learn more about the market, consumer preferences, and how to navigate the ever-evolving food and beverage industry in France. With our expertise and insights, we can help you make informed decisions and find success in this dynamic and captivating culinary landscape. Bon appétit!